About Sakura Matsuri
As spring’s warmth gently returns, cherry blossom trees — known as sakura — begin to bloom across Japan, painting the landscape in soft shades of pink and white. This magical transformation marks the arrival of Sakura Matsuri (桜祭り), the beloved cherry blossom festival that draws visitors from all around the world.
At the heart of this season lies hanami (花見), the centuries-old tradition of gathering beneath the blossoms with family, friends, and communities. People share food, music, laughter, and moments of reflection under the fleeting beauty of sakura — a gentle reminder of life’s impermanence and the joy of new beginnings.
But you don’t have to travel far to feel this magic. Here in London, as cherry blossoms begin to bloom in city parks and neighborhood streets, the spirit of spring is just as alive — uplifting, energizing, and full of hope.
We invite you to celebrate this special season with us — the Japanese way.
Join our Sakura-themed experiences and workshops, immerse yourself in Japanese culture, and embrace the arrival of spring with beauty, meaning, and joy. 🌸
“Embrace the beauty of sakura to uplift your spring time in london.”
“Dear Asia offers a gala celebration of culture through learning, hands-on making, and meaningful connection.”
Book a bespoke workshop
Heads • Hands • Hearts
At Dear Asia, each cultural celebration is never a small undertaking. Our entire team comes together to craft signature experiences designed for meaningful impact and lasting impressions. We want every guest at our events to see, feel, learn, taste, and create — to connect genuinely with Asian cultures through immersive, multi-sensory experiences.
How does it work?
For this sakura-themed workshop, we aim to bring the spirit of spring to your team by creating a bespoke experience tailored to your schedule, group size and budget.
Step into our Sakura-themed celebration and be transported to Japan in springtime. More than just cherry blossoms, the space is thoughtfully styled to reflect the calm beauty of hanami season — no over-the-top pink, just authentic Japanese charm. Since we can’t gather under real sakura trees, we bring the experience to you with seasonal décor, ambient music, and the spirit of renewal.
The hands-on Sakura Fan Painting workshop invites guests to create their own hand-painted fan inspired by cherry blossoms. Guided by experienced instructors, participants use traditional techniques while adding their own flair. No experience is needed — just a love for creativity and a moment to slow down.
To complete the experience, we serve handcrafted wagashi — delicate Japanese sweets shaped like sakura petals in soft spring hues. Paired with matcha, Japanese tea, or sakura sake, this tasting adds a subtle, delicious note to your celebration of Japan’s most poetic season.
What we can do
Our client reviews
Read reviews from our clients to see how our cultural workshops have made a positive impact on workplace cultural diversity.
What a fantastic event. I have had several colleagues approach me to tell that it was their favorite event they’ve been to!
Everyone at the event gave the most positive feedback about the session and are dying to have you guys come back for other events.
I’m very pleased with how the workshop turned out. Everyone loved the mooncakes and tea, and had a fantastic time. Thanks for the quiz prizes as well.
We’ve invited Dear Asia to run events for our teams two years in a row, and they’ve been fantastic each time. We definitely recommend them.
Bespoke cultural workshops for companies
Explore our range of workshops on Asian cultures, perfect for your next team-building event or cultural learning session at work.
Best of Asia Zen Crafting
Our Asian Zen crafting workshop is thoughtfully crafted to offer a serene experience that fosters a connection with the rich arts and crafts of Asian heritage. Through engaging in these gentle crafting activities, we aim to inspire a deeper appreciation for Asian aesthetics while providing a serene space for individuals to find tranquility in the creative process. The workshop covers a range of practices, including Japanese origami, Chinese calligraphy, and Korean embroidery, promoting not only inner peace but also the creation of beautiful, meaningful art, resulting in a profound sense of accomplishment with each creation.
Best of Asia Drink Tasting
Our “Best of Asia” drink tasting workshop presents a delightful opportunity to acquaint your team with a variety of unique drinks and exotic flavors. We’re excited to share with you a carefully curated selection of beverages from various regions of Asia, each boasting its distinct taste profiles and potential mixing options. During this engaging workshop, we not only explore these intriguing flavors but also delve into the rich tapestry of Asian drinking culture. Your team will gain insights into the customs, traditions, and even fun drinking games that are integral to these cultures.
Our Festive Celebration Events
Keep an eye on our calendar, and you’ll find that we have festival celebrations throughout the year, bringing you a taste of Asian culture and heritage.
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December 12
Double 12 – Dear Asia Xmas Party 2025!!!
More about Asian Festivals & Cultures
Find out our blog writing offering you insights about asian festivals from history, background to ideas of how to celebrate with your team to promote culture diversity in your company.
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